Premier League clubs once again dominate the table of most valuable clubs in the World this year. However, according to Brand Finance report of 2018 most powerful global brands, positions have changed hands. North London rivals Arsenal ( 8th,£776m) and Tottenham Hotspurs (10th,£548m) are among the few sides that managed to retain their place on the list. Today, we want to focus on the top seven most valuable football brands in the World in 2018.
7. Chelsea- £856 Million
The value of 2016/17 Premier League Champions Chelsea has decreased the most this year. The Blues were ranked fourth in 2017 but this year they have been overtaken by Liverpool and Manchester City to drop to position 7th on the list. The London side has not only lost their title to Manchester City but they are also likely to lose a place in UEFA Champions League next season.
6. Liverpool- Liverpool- £862 Million
Liverpool value has increased 296 percent from 2017 valuation. Last year, they were 9th on the table but in 2018, they have overtaken Arsenal and Chelsea to occupy the sixth place on the table. The Reds current brand value stands at £862 million. Jurgen Klopp will be pleased with these numbers but they can be even better if they beat Real Madrid to lift UEFA Champions League on 26th of May.
5. Manchester City- £953 Million
Manchester City has overtaken Chelsea as the second biggest brand in England. The Premier League Champions were 6th in 2017 but they occupy the 5th position in 2018 report. However, Pep Guardiola side is still £404 million behind their cross town rivals Manchester United.
4. Bayern Munich- £1.007 Billion
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Bundesliga Champions Bayern Munich has moved up one place in the brand value table. In 2017, the Bavarians occupied the fifth place but this year they are fourth with a £1.007 billion valuation. They were eliminated in the semi-final of UEFA Champions League by Real Madrid.