5. Kyrie Irving – Boston Celtics
At the beginning of the 2017-18 season, Kyrie Irving left the Cleveland for Celtics. Unfortunately, he got an end-season injury, despite helping his franchise make it to the playoffs. Irving’s No. 11 jersey climbed seven spots, becoming the fifth most popular since the beginning od 2017-18 season.
4. Giannis Antetokounmpo – Milwaukee Bucks
Here comes another soldier! Giannis Antetokounmpo has been extremely dominant this season long. The Greek superstar got basketball fans’ attention due to his offensive way of playing the ball. He is one of the most athletic players in the league today. And his No. 34 jersey makes the top 4 most popular one, basing on NBAStore sales this season.
3. Kevin Durant – Golden State Warriors
With Stephen Curry missing out due to injuries, Kevin Durant has been the brain of the Golden State Warriors this season. The reigning Finals MVP is still helping his team make it through the playoffs, looking for a second consecutive championship. The Warriors’ No. 35 is the most popular jersey since the beginning of 2017-18.
2. LeBron James – Cleveland Cavaliers
It would make sense if one admits that this is the best season LeBron James has ever had in his career. Becoming the youngest NBA player to ever score 31k career point, King James is not showing any sign of slowing down. His No. 23 jersey is the most popular, basing on the NBAStore sales.
1. Stephen Curry – Golden State Warriors
Stephen Curry and the Golden State Warriors top the NBA list of most popular jerseys and team merchandise. This is the third consecutive regular-season Curry and the defending NBA Champions have earned top honors.