LeBron James kicks once again as the NBA’s top shoe sellers in 2017 with his Nike signature sneakers according to Forbes. But the NPD Group analyst Matt Powell notes that the entire performance basketball category has seen sales steadily decline, including a 13.6% drop in the last year. Only one player’s signature _ Not LeBron James _ has increased. All in all, here are the 2017’s top 5 selling signature shoes.
5. Michael Jordan
Retro sales were flat last year thanks largely to the Jordan Brand. Jordan Brand was launched in 1984 on the back of basketball legend Michael Jordan, who retired for good in 2003. Jordan reportedly had a 65% share of retro basketball in 2017, according to NPD Group.
4. Stephen Curry
Stephen chose to sign to Under Armour. According to Matt Powell, NPD reports dollar sales for Under Armour performance basketball were off 39% in 2017, with its market share falling to 12.1%.
3. Kevin Durant
Durant and Curry swapped ranks on shoe sales in 2017, with Durant finishing ahead of his Warriors teammate. KD has got a Nike shoe signature.
2. Kyrie Irving
Kyrie Irving was the ONLY one of the top five players to see an increase in his signature shoe sales in 2017. “Irving moving out from under the shadow of LeBron has raised his personal star,” says Powell, according to Forbes. “He’s also still new enough with the signature shoe that fans are coming out and buying.” Kyrie had the second best-selling performance basketball shoe for the second straight year.
1. LeBron James
James and Nike joined forces since the reigning All-Star MVP signed a seven-year, $90 million deal with the Swoosh in 2003, a month ahead of being drafted No. 1 overall out of high school by the Cavs. The partnership was extended in 2010 at roughly $30 million annually. With a “lifetime” deal signed in 2015 that could be worth more than $1 billion. It’s no surprise if he tops the list of bestselling signature shoes.