LeBron James’ investments are turning into gold, as Liverpool advanced to the UEFA Champions League final for the first time in 11 years. King James is not just a superlative sportsperson, but also a superb businessman.
Why LeBron benefits from Liverpool’s Champions League final run
The NBA superstar became a minority stakeholder in Liverpool FC as part of an arrangement in 2011, with the stake growing more than 5 times since. According to a report by ESPN, James had a 2% stake which cost him roughly $6.5 million.
Last June, Forbes reported Liverpool was the eighth-most valuable soccer team in the world with a value of $1.49 billion. But now the trip to the UEFA Champions League final will guarantee an award of more than $100 million to Liverpool. This means the LeBron James has a lot more to celebrate than a final appearance after years.
Liverpool could be sold today conservatively for $1.6 billion. That means James’ investment has grown nearly five times ($6.5 million to $32 million) in seven years. This isn’t the first investment that has turned out well for James. In 2014, he made more than $30 million when Beats by Dre sold to Apple.
A $1 million investment LeBron and his team put into fast-casual pizza chain Blaze Pizza turned into at least $25 million on paper and more likely closer to $45 million, according to sources with knowledge of his deal.