Arsenal have announced three-year deal signed between the club and ‘Visit Rwanda’ as the new partner. The North London side will start to wear the Visit Rwanda logo on their new shirts in the 2018-19 season.

With the Arsenal new kit for the 2018-19 season was unveiled on Tuesday, the logo of ‘Visit Rwanda’ will feature on the left sleeve of all Gunners teams as first ever sleeve partner next season.

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“The Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau, has become our first official sleeve partner as part of the country’s drive to become a leading global tourist destination, using ‘Visit Rwanda’ messaging,” statement read on club’s official website.

“The three-year deal will also see ‘Visit Rwanda’ become our official Tourism Partner. The ‘Visit Rwanda’ logo will feature on the left sleeve of all our teams next season.”

“Rwanda is one of the fastest growing economies in Africa with a booming tourism sector that has seen the number of visitors double in the last decade.”

“The country’s national parks are attracting record number of tourists due to growing numbers of wildlife including black rhino, lions, zebra, chimpanzees and the famous mountain gorillas. Rwanda is also attracting new hotels and lodges across the country, making it easier to experience longer, unique and memorable vacations.”

Arsenal chief commercial officer, Vinai Venkatesham, said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.”

“The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.”

Rwanda Development Board chief executive officer, Clare Akamanzi, revealed: “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country.  Rwanda is a country pulsing with energy, creativity and innovation.”

“Visit Rwanda and discover why we are the second fastest growing economy in Africa.  Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries.”

“Renowned for our incredible and unique Mountain Gorilla tracking experience, tourists can also enjoy a variety of water sports, cycling, hiking, bird watching to list a few of the tourist attractions available while in Rwanda.”

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