On 10 July 2018, Cristiano Ronaldo moved to Italian champions Juventus in a deal worth €112 million (£99.2m). The Portuguese superstar has already made a huge impact on the Italian game off the field. It has dominated social media and even influenced the stock market. Here are the top 5 effects of Cristiano Ronaldo at Juventus.
5. Juventus is now the most followed on social media
Normally, Nobody is bigger than a club. But in terms of social media, Ronaldo is bigger than Juventus. Juventus has experienced a massive spike in their social media following over the past month. Now Juventus have 55.1m – and Ronaldo’s arrival is responsible for six million of those. Juve is now no.1 among football clubs for YouTube views in July, as well as Instagram and Facebook interactions.
4. Selling Ronaldo shits every single minute
Buy the time Cristiano signed for the Old Lady, there has been an immediate monetary boost in terms of selling shirts. The shape prize rose from 0.627 cents on June 11 to 0.861 by August 10. The surge in shirt sales was one a minute the day after Ronaldo’s arrival.
3. TV rights in Serie A
It is not just Juve fans who want to see Ronaldo in action either. He has opened up new markets for Juventus and for Italian football. Every stadium in which he plays in this season will sell out. Serie A is already benefitting from his arrival in terms of TV rights.