The spotlight doesn’t shine any brighter than on the stage that is the World Cup. Soaking up all that attention, and converting it into brand awareness, are three of the world’s biggest names in football: Nike, Adidas, and Puma. Down are five of the best boots in this summer’s World Cup.
5. Puma One -$200
🇧🇪 Romelu Lukaku is now Belgium's all-time top scorer in major tournaments with seven goals. 🔥🔥🔥
And he's still only 25 … pic.twitter.com/OBfp8o1Qvb
— UEFA Champions League (@ChampionsLeague) June 23, 2018
With Puma One, Puma set out to design something that would deliver the needs of all players into one boot. From the tough-tackling defender to the swift-footed striker, they offered a boot that reflects the perfectionist in all footballers.
Sergio Aguero (Argentina), Romelu Lukaku (Belgium), and Diego Godin (Uruguay) can all be seen in these beauties.
4. Nike’s Hypervenom III Elite -$275
— Harry Kane (@HKane) June 24, 2018
“This is a finisher’s boot,” explains Max Blau, vice president of Nike football footwear. “Every component of this boot was built for goals.” And he might not be that wrong, considering players that can be seen in these comforters.
Harry Kane (England), Robert Lewandowski (Poland), Edinson Cavani (Uruguay), Gonzalo Higuain (Argentina), and Raheem Sterling (England) can all be seen in Hypervenom III Elite.
3. Adidas’ V18+ -$280 laceless/$225 with laces
The mystery around the Brazil armband at Russia 2018 World Cup seems to have been resolved after the announcement by Coach Tite that Real Madrid's Left Back Marcelo will captain them in their opener against Switzerland. Thread pic.twitter.com/TogX1puZNp
— Oluwaseun Ajidagba (@seunajidagba) June 17, 2018
The new X18+ produced something that is really lightweight and minimalist in its design, which removes the barriers between foot and ball while still achieving the elite touch and support at high speed required by the game’s most explosive players.
X18+ customers in this summer’s world cup include: Luis Suarez (Uruguay), Mohamed Salah (Egypt), David de Gea (Spain), N’Golo Kante (France), Marcelo (Brazil), Thomas Muller (Germany), James Rodriguez (Colombia), Gabriel Jesus (Brazil), Son Heung-Min (Korea Republic), and Angel Di Maria (Argentina).
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